We developed a special solution for our client that revolutionizes the online ticket purchasing process. The challenge was to create a platform that provides a clear overview of the different pricing options and their discount levels, including a dedicated area for additional options such as upgrades, which are arranged below the main price categories. It was also crucial to be able to individually set the maximum number of tickets that a customer can purchase for an event or within a certain price category. Also important was the ability to select different ticket categories and put them together in the shopping cart, with several ticket variants using a uniform inventory. All of these requirements had to be implemented in a user-friendly, intuitive interface.
Our design solution
To meet this challenge, we have developed a clear and intuitive layout. The price categories are grouped in such a way that the first discount level is immediately visible, while further discounts can be revealed by simply clicking on the category. For additional services, we have integrated a separate section below the ticket options, which provides access to detailed information on the special services via a special "Show content" button.
Technical implementation with a focus on user experience
Everything in the shopping cart with one click
The crucial moment of ticket purchase is supported by a simple and efficient logic. When clicking on the shopping cart button, our system checks the selected quantity of each ticket variant. Each selected option is then placed directly into the shopping cart with the corresponding quantity, while the customer is seamlessly redirected to the checkout.
