Our client was faced with the challenge of efficiently planning its weekly special offers and supporting them communicatively both on its website and via newsletters without increasing the administrative burden. The aim was to create a central administrative unit that would enable seamless distribution of these offers.
Custom solution
We use the "Elementor Page Builder" to display the offers on the website. With this powerful tool, we created various templates that are precisely tailored to the presentation of the respective offers. A dynamic loop ensures that the offers of the current and coming week are always automatically highlighted, with the top offer of the week being placed prominently on the homepage.
To bridge the gap to newsletter marketing, we rely on an innovative integration with our newsletter provider "Brevo". By developing a special PHP snippet, we generated a new RSS feed that is exclusively intended for the weekly offers. This feed contains all the essential information about the upcoming offers and is retrieved weekly by "Brevo". The RSS extension of "Brevo" checks the feed for new content and automatically generates a newsletter from it, which is prepared for scheduled dispatch.
